Manufacturers and distributors of auto parts in LATAM lose up to 20% of sales to non-standard catalogs, SKUs without fitment, and market opportunities they never see.
Book your free diagnosticManufacturers and distributors of auto parts in LATAM lose up to 20% of sales to non-standard catalogs, SKUs without fitment, and market opportunities they never see.
Enrichment
Keep on Green captured lost sales by improving the information on its product pages.
Challenge: The catalog had incomplete applications for Mexico's vehicle population, no OEM or other-brand cross-references, and insufficient technical attributes. The product existed, but it didn't show up in searches.
Solution: Catalog enrichment with new applications, cross-references, and technical information tailored to the Mexican market.
Outcome: A 40% increase in applications, averaging 13 interchange records and 19 attributes per SKU, significantly improving catalog visibility and discoverability.
More data, more visibility, more sales.
Automation
DAI Engine Mounts stopped handling inquiries manually and automated them in the WhatsApp assistant
Challenge: Hundreds of technical and catalog inquiries arrived daily from shops and parts stores. Sales and marketing were acting as technical support, pulling time away from selling into repetitive tasks.
Solution: Connected the catalog to Bonaparte's WhatsApp assistant, able to respond in seconds, 24/7, with structured application, cross-reference, and attribute data.
Outcome: Over 600 team hours freed in 3 months, avoiding a cost above $8,000 USD.
Every automated inquiry was selling time reclaimed.
Standardization
Platinum Driveline turned its catalog into a standard distributors can actually use
Challenge: The catalog was fragmented across formats by product line and didn't meet the ACES & PIES standards large distributors require. In practice, that limited their ability to sell, even when the product was competitive.
Solution: Full standardization of 1,000 part numbers under ACES & PIES, structuring applications, cross-references, and attributes in a distributor-ready format.
Outcome: Access to new distribution channels that weren't viable before and a faster sales process with key accounts.
It wasn't an information problem. It was a format problem.
Intelligence
Went from growing the catalog on gut feel to making data-driven decisions
Challenge: Catalog expansion decisions relied on experience or instinct, with no real view of the vehicle population or effective demand in the Mexican market.
Solution: Coverage analysis of the catalog against Mexico's vehicle population, identifying concrete gaps by model, year, and engine, and prioritizing higher-demand opportunities.
Outcome: New high-potential part numbers identified in a few weeks and clear product-development priorities.
Deciding with data which products to add is what enabled growth.
Enrichment
Keep on Green captured lost sales by improving the information on its product pages.
Challenge: The catalog had incomplete applications for Mexico's vehicle population, no OEM or other-brand cross-references, and insufficient technical attributes. The product existed, but it didn't show up in searches.
Solution: Catalog enrichment with new applications, cross-references, and technical information tailored to the Mexican market.
Outcome: A 40% increase in applications, averaging 13 interchange records and 19 attributes per SKU, significantly improving catalog visibility and discoverability.
More data, more visibility, more sales.
Automation
DAI Engine Mounts stopped handling inquiries manually and automated them in the WhatsApp assistant
Challenge: Hundreds of technical and catalog inquiries arrived daily from shops and parts stores. Sales and marketing were acting as technical support, pulling time away from selling into repetitive tasks.
Solution: Connected the catalog to Bonaparte's WhatsApp assistant, able to respond in seconds, 24/7, with structured application, cross-reference, and attribute data.
Outcome: Over 600 team hours freed in 3 months, avoiding a cost above $8,000 USD.
Every automated inquiry was selling time reclaimed.
Standardization
Platinum Driveline turned its catalog into a standard distributors can actually use
Challenge: The catalog was fragmented across formats by product line and didn't meet the ACES & PIES standards large distributors require. In practice, that limited their ability to sell, even when the product was competitive.
Solution: Full standardization of 1,000 part numbers under ACES & PIES, structuring applications, cross-references, and attributes in a distributor-ready format.
Outcome: Access to new distribution channels that weren't viable before and a faster sales process with key accounts.
It wasn't an information problem. It was a format problem.
Intelligence
Went from growing the catalog on gut feel to making data-driven decisions
Challenge: Catalog expansion decisions relied on experience or instinct, with no real view of the vehicle population or effective demand in the Mexican market.
Solution: Coverage analysis of the catalog against Mexico's vehicle population, identifying concrete gaps by model, year, and engine, and prioritizing higher-demand opportunities.
Outcome: New high-potential part numbers identified in a few weeks and clear product-development priorities.
Deciding with data which products to add is what enabled growth.